Circular CX Assessment Tool

Insight

We know that sustainability is increasingly a hygiene factor for many consumers, yet it can be hard to balance the right level of sustainable messaging with brand positioning, especially when it's not a core brand pillar.

Similarly, our own research has shown that circularity is not just good for the planet. When you get the experience right, circular initiatives can also have a positive impact on revenue, from average basket value to conversion and repeat purchase rates.

Yet many brands are falling short on circularity when it comes to digital, resulting in experiences that are difficult for customers to understand and engage with, and ROI on circular initiatives that is hard to justify.

That's why we developed our in depth Circular CX Framework: to help join the dots between positive impact and business value.

Solution

We asked ourselves: how can we package up our framework that makes it quick and accessible to any brand? The result, an AI powered assessment tool that scrapes an analyses the content on a given website, scoring it against 20 different criteria shown to impact engagement and sales.

Based on the results, the tool can provide a detailed set of recommendations drawn fromour framework, highlighting areas to optimise your digital experience.